Batiste is here to save the day with their dry shampoo! The fruity and fresh scents are representative of the brand itself, patterned with cheerful and colorful designs. The campaign captures the practicality of the product by showing photography that presents how often and easily it is used. The product, each customer and their lifestyle is unique which Batiste emphasizes this through use of color, and copy. Social, print, and web advertising are used to promote this campaign.