Spotify allows millions of music lovers to download tunes and listen at any time. Because of their popularity, they can efficiently promote National Make Your Bed Day. What makes this project so special, is the angles taken for Snuggle and Snooze and Bounce Outta Bed. This campaign consists of print, media, and out-of-home advertising. These ads capture the true brand identity of Spotify by creating coffee cups for local shops to distribute, as well as limited edition pillows that would be sold at department stores.